I help B2B teams turn buyer evidence into positioning, and positioning into copy that converts.
About Me
I'm a B2B SaaS conversion copywriter with eight years experience across cybersecurity, identity, and fintech. Major clients have included CrowdStrike, Okta, Auth0, and Soldo, and I currently write across the full B2B portfolio at Nord Security (NordPass, NordStellar, NordLayer, and the NordLayer Browser).
My work starts upstream of the copy. Buyer research deep enough to shift positioning, narratives that translate technical capability into business value, and the full asset layer built from them, from ad headlines and paid social to launch microsites and long-form. I build AI tooling into the workflow where it compounds quality (audience analysis and briefing agents built on the Nexos AI platform), and I write for both Google and AI-generated answers, because that's where B2B buyers now look first.
