01 — Project Overview
Campaign copy for a co-marketed security bundle between CrowdStrike and NordLayer, built on publicly documented threat data and written to survive two brand voices and two approval chains.
02 — The Challenge
Partnership campaigns usually collapse into logo-sharing. Two brands, one page, no story. The real task was to make network security and endpoint security read as one coherent answer to a threat landscape that does not respect the boundary between them.
03 — The approach
I built the narrative on threat data from CrowdStrike's public threat report, using it to frame the stakes before introducing the solution. The copy positions the bundle as coverage logic rather than product logic. Attackers move between network and endpoint, so defence that stops at either layer is defence with a gap in it.
Writing for two brands at once also meant working within two sets of voice and approval constraints, and finding the register where both sound like themselves.
04 — Results
The campaign gave both partners a shared asset for enterprise conversations, and a repeatable template for how the partnership presents itself commercially.
Co-marketing is a preview of product marketing work. Positioning across stakeholders, narrative built from third-party evidence, and copy that has to survive two approval chains intact.