This project educated non-technical business leaders in EMEA on the evolving risks of ransomware, emphasising not just financial threats but also reputational damage, employee well-being, and shifting compliance issues.
02 — Creative process
Using CrowdStrike's confident, authoritative, and direct tone, I translated complex technical insights into accessible, impactful content. The strategy began with an infographic to drive awareness, followed by a risk assessment checklist, and concluded with an eBook offering actionable defence strategies. Each piece was clear, solution-focused, and reinforced CrowdStrike’s position as a trusted leader in cybersecurity.
03 — Results
The campaign successfully elevated CrowdStrike's reputation and increased brand familiarity among organisations in the EMEA market. Through targeted content, it positioned CrowdStrike as a trusted cybersecurity leader, driving greater engagement and awareness across the region.
