Soldo wanted to educate finance teams and decision-makers with a two-part campaign. We led with an eBook based on Forrester insights, highlighting six key challenges finance teams face and how a spend management platform can solve them. The ebook ended with a clear push to download The Total Economic Impact of Soldo report, showcasing how Soldo can simplify expense management and deliver a 358% ROI. Once the audience was warmed up, we followed with a listicle-style buyer’s guide: "8 things to consider when choosing a spend management platform," designed to help potential customers take the next step toward exploring a Soldo demo.
02 — Creative process
For this campaign, I embraced Soldo’s conversational yet informative tone, making the content easy to follow while still being impactful. The eBook took a more in-depth approach, focusing on strategic challenges and positioning Soldo as the go-to solution. The buyer’s guide, delivered at the right moment, provided practical advice with a clear call-to-action for a demo. Throughout, I used varied sentence lengths and straightforward language to keep the reader engaged and guide them naturally through the funnel.
03 — Results
The campaign successfully introduced the Soldo brand and put it on the radar of key decision-makers by focusing directly on their unique challenges. By addressing specific pain points, the content resonated with the audience, building awareness and positioning Soldo as the solution they didn’t know they needed—and the conversation is still going strong.
