As NHS trusts merge, Okta aimed to highlight how their Identity platform could streamline the transition and enable safer, more efficient digital connections. To achieve this, we designed a landing page and supporting assets that positioned Okta as an all-in-one solution that paved the way toward the NHS’s digital future.
02 — Creative process
Using Okta’s direct and friendly tone of voice, I carefully outlined the challenges NHS trusts face during mergers, acquisitions, and the digital transformation of services. The landing page served as the central hub, guiding the audience to various existing assets. I also developed the “How Identity Unlocks the NHS’s Digital Future” white paper, which leveraged key insights from multiple reports. This piece added depth to the narrative by clearly explaining the challenges and solutions in a simple yet engaging manner.
01 — Project details
By highlighting Okta’s ability to streamline transitions and improve digital security, the campaign resonated with decision-makers, reinforcing Okta as a trusted partner in the NHS’s journey toward a connected, digital future.
