My work turns data into words that convert. That means customer research deep enough to shift positioning, search strategy built for both Google and AI-generated answers, and high volumes of sharp, varied copy across the funnel, from paid social and ad headlines to landing pages and long-form assets, written for different products and markets and tested on what the numbers say.
I'm an AI orchestrator by necessity, not novelty. I've built internal tools (a briefing agent now embedded in my team's workflow, and a keyword-health agent on the Nexos AI platform that pairs with Ahrefs) because moving faster only matters if the output can still move audiences to buy.